The Science of Sales Communication

Featuring Ken Krogue, President, Founder and Chief Strategy Officer at InsideSales.com and Michael Cheney Founder and CEO of Persogenics.

Most sales people have personalities prone to kick butt and take names—and while certainly effective, these communications styles can also alienate countless buyers. Break down the barriers of sales communication using our scientific sales profiling approach.

After listening to this webinar you will be able to:

  • Identify the four buying patterns used universally
  • Discover trigger words that provide actionable buying signals for each of the communication patterns—and how to respond to close the deal
  • Increase your sales communication response rate

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