March 9-10, 2021
What's NEXT
In Sales?
2
Keynotes
6+
Main Stage
Sessions
It's Here!
Your opportunity to learn what's NEXT at XANT and in the sales world. Join us for this 2-day virtual event focused on the big shift in sales we have all experienced over the past months and how we need to adapt. In addition to sales thought leadership, we'll provide you with Playbooks best practices, use cases, and tips and tricks as shared by other Playbooks customers.
2
Thought
Leadership
Panels
15+
Product and
best practice
trainings
Register now to get
• Full access to all sessions on March 9-10
• Access to session recordings up to one month following the event
• Library of Playbooks best practices, use cases, and tips and tricks
• First access to our 2021 State of Sales Development Study
• Answers to what's changing in sales and how to prepare for it
• Learn from other customers on how they harness the power of Playbooks
• Get the latest on Playbooks product enhancements
It's Here!
Your opportunity to learn what's NEXT at XANT and in the sales world. Join us for this 2-day virtual event focused on the big shift in sales we have all experienced over the past months and how we need to adapt. In addition to sales thought leadership, we'll provide you with Playbooks best practices, use cases, and tips and tricks as shared by other Playbooks customers.
2
Keynotes
6+
Main Stage
Sessions
2
Thought
Leadership
Panels
15+
Product and
best practice
trainings
Register now to get
• Full access to all sessions on March 9-10
• Access to session recordings up to one month following the event
• Library of Playbooks best practices, use cases, and tips and tricks
• First access to our 2021 State of Sales Development Study
• Answers to what's changing in sales and how to prepare for it
• Learn from other customers on how they harness the power of Playbooks
• Get the latest on Playbooks product enhancements
Featured Speaker
Lori Harmon
Vice president, Global cloud
Digital sales & Customer Success
Lori Harmon is a published author, strategic leader, and VP of Global Cloud Digital Sales & Customer Success at NetApp. She is an expert and frequent speaker on sales, sales enablement, inside sales, and AI in sales.
Aaron Ross is a best-selling author of several books focused around best practices in sales (including Predictable Revenue, The Sales Bible of Silicon Valley, and From Impossible to Inevitable), the founder of multiple companies (including Predictable growth and PebblesStorm), and Stanford grad.
Featured Speaker
Aaron Ross
CO-CEO
Featured Speaker
Chris Harrington
CEO
Justin Michael has set records over the past decade for full-cycle revenue creation in cutting-edge AdTech, MarTech, and SaaS startups, both as an individual contributor and global team leader. He also received a prestigious 10X award from a top 20, tier 1 VC-backed, Seattle startup.
Featured Speaker
Justin Michael
CEO
Featured Speaker
Trey McCall
VICE PRESIDENT OF GROWTH
Trey is an innovative sales executive, who envisions the future, develops the plan, and then drives strategic execution to culminate in “change the business” results. Trey is a collaborative leader whose passion for people development and mentorship ensures top talent retention. Trey has over 20 years of executive experience. He is currently Vice President of Growth at Ping Identity.
David Dulany is Founder and CEO of Tenbound, a research and advisory firm focused and dedicated 100% on Sales Development. Tenbound has become the hub of the Sales Development industry and annually holds The Tenbound Sales Development Conferences around the world (this year, virtually).
Featured Speaker
David Dulany
CEO & FOUNDER
Also Featuring
Michael Murff
Director, Data Science, XANT
Dave Boyce
CSO, XANT
John Badali
Director of Engineering, XANT
Mark Littlefield
VP of Product Management, XANT
Agenda
Day 1
1 PM
KEYNOTE SESSION
Chris Harrington | CEO, XANT
Looking Back and Planning Ahead for the Future of Sales and Buying
The changes to sales and to buying from digital disruption were accel- erated last year. What does it mean for our business and our industry going forward and what will the future look like?
ON-DEMAND AFTER KEYNOTE
Trey McCall | VP of Growth, PING IDENTITY
ABM Squared
Cut through the endless emails, messages, and non-personal engage- ment and know your customers. Modern ABM is a good first step. But even more fundamental is understanding their problem, visualizing it back to them, and providing a meaningful path to resolution.
ON-DEMAND AFTER KEYNOTE
Lori Harmon | VP Global Cloud Digital Sales, NETAPP
How to Fill in Pipeline Gaps Left by Marketing
No one expects 100% of leads to come from Marketing. Learn how Lori Harmon built an outbound program that complements inbound and produces targeted leads that convert even better than inbound.
ON-DEMAND AFTER KEYNOTE
David Dulany | CEO & FOUNDER, Tenbound
Aligning GTM Teams to the Customer Journey
The way customers buy has radically changed, but go-to-market teams are still aligned to how things were done 50 years ago. How should you structure your team for success? David and his team have created an easy-to-implement framework to create better sales align- ment and to grow pipeline and revenue.
Day 2
1 PM
KEYNOTE SESSION
Aaron Ross | Co-CEO, PREDICTABLE REVENUE
Predictable Revenue During and After the Pandemic
What are the best practices and behaviors of top brands for achieving predictable hyper-growth, even during and after a pandemic? Join Aaron’s day 2 keynote for the latest thought leadership from one of the industry’s most influential pioneers.
ON-DEMAND AFTER KEYNOTE
Mark Littlefield | VP of Product Mgmt, XANT Michael Murff | Director of Data Science, XANT John Badali | Director of Engineering, XANT
Playbooks Strategy and Roadmap
What have we built and what are we building for Playbooks and how does it align to the future of sales.
ON-DEMAND AFTER KEYNOTE
Dave Boyce | CRO, XANT
The Future of Buying
Buying is in the hands of digital natives, and they think differently. As buyers do their job digitally, what can we learn about how to engage in a way that differentiates from our competition and meets this moment of opportunity with exactly the right sales motion?
ON-DEMAND AFTER KEYNOTE
Justin Michael | CEO, Justin Michael Consulting
Technology Quotient (TQ), the New Superpower for Scal- ing Your Outbound Sales
Technology Quotient (TQ) is the fusion of human and machine - UI/UX. Sellers of the future must radically embrace tech stacks to become superhuman or go extinct. We mustn't be technology avoidant and we must invest in tech and tools.
Bonus
Materials
Bonus on-demand material will provide access to Tips & Tricks from product experts, short solution videos from customer peers, and training courses for all user levels (new to advanced users, managers and admins). Use the content to get solution ideas and map out your next strategic steps with Playbooks.
Here's a sneak peek:
- Speed to Lead Solution with Playbooks
- Playbooks Solution for Accounts & Opportunities
- Using Data to Make Strategic Decisions
- Telephony Solutions with Playbooks
- Playbooks Solutions that Bridge Sales and Marketing