Cold Messaging: How To Email Someone You Don’t Know

Cold emails can ruin the chance of you achieving success in business life. If it’s a well-crafted message, you are good to go, but if it’s one of those standard cold email templates, then it can easily repulse others. Read on to learn how to email someone you don’t know.


In this article

  1. Cold Emails
  2. How To Email Someone You Don’t Know
  3. Common Cold Email Mistakes
  4. Why Should You Send Cold Emails?
  5. When Should You Send Cold Emails?
  6. How Many Cold Emails Should You Send Per Day?

Cold Emails cold messaging

Cold emails are automatic emails that are sent to potential clients or collaborators without prior contact. Cold emails usually come in templates, and it’s a subset of email marketing.

Cold emails usually consist of the sender’s name and information, job description, content for the receiver, a potential request, and an action call.

There are various templates of cold emails and numerous mistakes that can make your emails look unprofessional and spam-like. Here are some common mistakes and how to avoid them.


How To Email Someone You Don’t Know cold messaging

When we are sending out cold emails, certain mistakes will make our emails look like spam and will repulse the receiver. Avoiding these mistakes can help your business to be more successful by bringing in more customers.


Use Correct Headers

An email header shows the receiver where the email is coming from and whether it’s spam or not. Always use your real name and personal or corporate email address to confirm the receiver that you’re a real person, with genuine intentions.


Address the Receiver

Addressing the receiver with their name will show them that your email is sent explicitly to them and not randomly through an internet search.


Make It Relevant cold messaging

To get the attention of the receiver, you should make your point apparent. Be clear about your intentions; whether you have an offer for them, or you’re asking them to help you – it needs to be obvious.

Focus on the benefits of your possible services or collaboration. But do not overkill it by creating hypothetical situations.


Keep It Simple

Keep your emails simple and to the point. Lengthy introductions make it difficult to read and make it sound dull and spam-like. You don’t need to make lengthy introductions unless you’re mentioning a mutual contact.

Keep the subject line relevant and clean. A subject line is supposed to explain to the receiver exactly what they’ll read in the email itself. Avoid writing “urgent”, “please read”, “dear x” etc. Follow up email subject lines are crucial to getting people to click on your email and, therefore, the key to increasing sales conversion rates.

Catching your prospect’s attention is half the battle, so the follow-up email subject line, although a seemingly minor amount of work, could be the difference between starting a new client relationship or saying goodbye to that person forever.


Common Cold Email Mistakes


There are common cold email mistakes that can cost you your sales and your customers.

Sounding Too Robotic

If you use big words to sound professional, you might end up sounding like a robot. Avoid using a lot of generic marketing, sales terms in your email. It’ll have a negative effect on the potential customer, and they will not reply. Try writing your cold emails as you’re talking to that person.

Generic Descriptions cold messaging

When you start your email with a long introduction about the different types of work your company does and keep rambling, it will turn off customers. You don’t want to sound too arrogant by bragging about your company, so focus on your message instead.

Bad Introduction

Starting an email with “Hello, you don’t know me but..” is one of the biggest mistakes you can do. Put yourself in the shoes of your potential customers and imaging receiving such an email. You won’t read it to the end because you know a stranger emailing you will try to sell you something.


Why Should You Send Cold Emails? cold messaging

Businesses exist because they have things to offer. But if businesses don’t have customers, they will fail. To reach out to more potential customers and potential partners, most companies end up using cold emails.


When Should You Send Cold Emails?

According to researchers, the best time to send out cold emails is 10 am EST. You can also find the best time for your business to send cold emails by checking the openings, responses, and clicks via cold email tools. Paying attention to such reports will show you when you should send out your cold emails.


How Many Cold Emails Should You Send Per Day?

The ideal is less than 200 cold emails per day if you don’t want to be identified as a spam account. Don’t forget that there’ll be follow up emails, so this means that you have a four-part email sequence, and then 500 prospects daily are the maximum number you’d want to add. By the time you send out your fourth follow up email, you’ll be sending your 200th email that day.

In conclusion, all businesses end up using cold emails to reach out to more people. With the information provided in this article, you can craft your cold emails in a way that will bring you more business.

Share your thoughts with us in the comments section! How do you generate your cold emails while reaching out to potential customers?


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