Sales is going through a transformation. We always say that, but it’s always true. The way we use data, though, is reshaping our experiences in a big way.  Our relationships with brands changed once we got our hands on smartphones. Brands consumed huge amounts of data to understand us and to give us relevant suggestions.…

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What’s really worth your time?  When the *stuff* hits the fan, most will double down on what they’re already doing, but with a little more grit, more snarling, more sweat. In sales, we mistakenly call this productivity, but really it’s a synonym for increasing activity. What’s really going on is movement without direction.  Battle strategists…

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What does the future of sales look like over the next 5 years? According to Gartner, it looks a lot like what XANT is already doing on Playbooks! In an article published this week by Gartner titled Future of Sales 2025: Data-Driven B2B Selling to Drive Digital Commerce, they reveal, “60% of B2B sales organizations…

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It’s amazing how many people sell products they don’t actually use but should, for the same reasons they’re telling prospects they should. If you believe it’ll work for them, it will work for you. Drinking your own kool-aid, as it turns out, adds credibility to your story.  So I wanted to share a couple of…

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Not too long ago, my wife scheduled a doctor’s appointment for me to discuss stress and depression.  I’ve never had suicidal thoughts, thankfully, but for some years have gone through peaks and valleys. When in my valleys, I can get pretty down and irritable, and sometimes it lasts a while.  My family feels it the…

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The Forrester Wave ™: Sales Engagement, Q3 2020 Results XANT Received the highest score possible in Category Vision, and highest scores in AI, and Automation criteria Forrester did a thing last week. It was a pretty big deal—they published the first-ever Wave Report for Sales Engagement, which we believe means recognition of our category as…

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