Inside Sales Best Practices: Should I leave a Voicemail?
The debate on leaving voicemails has been around as long as voicemail has been around. What is the answer to the following questions?
- Should I leave a voicemail?
- How often should I leave voicemails?
- How long is the optimal voicemail?
- How do voicemails respond compared to email?
Should I leave a voicemail? Yes, in face you should leave 3-4 before you slow down. Then you can leave a voicemail about every month or two.
How often should I leave voicemails? During the initial phase we have found about 2-3 days between voice messages for the first two weeks works the best.
How long is the optimal voicemail? There is a good book called, “How to Get Your Point Across in 30 Second-or Less.” From the title you can guess that best practices seem to be 30 seconds. 18 Seconds is optimal. Every second after 30 seconds the net response rate drops 2%.
How do voicemails respond compared to email? That is based purely on how well your email responds. Our tests with voice message call back range from 3% to 22%, with 4.8% being the average.
NOTE: We have gotten heavily into voicemail as a media for marketing as a result of our patent-pending invention that allows our customers to pre-record message in their own voice and leave them at the right moment with the click of a button and move on to the next call. Go to our power dialer page for more info.
Author: Ken Krogue | Google+
Summary of Ken Krogue’s Forbes articles
