Show Your SDRs Some Love in Fun and Creative Ways

IMG_2245According to a 2013 Gallup poll, only 13 percent of employees are engaged at work.

As a result, many sales leaders struggle to keep their reps performing at their best when the job gets repetitive and difficult.

XANT has long advocated the importance of gamification as a means of motivating employees and improving performance.

We practice what we preach.

Our business development team (known in some companies as sales development or SDRs) recently made a goal to set a large number of appointments in a single day. The goal was doable, but would require them to push themselves and give an extra effort.

As a reward, leadership promised to serve a delicious breakfast.

This morning, the scent of eggs, hash browns and sausage wafted across the sales floor, signaling to the whole organization that our BD team had succeeded.


So why offer breakfast? What’s the point of games and rewards?

“It’s all about coming up with new, fun ways to drive energy within the team,” said Albert Staley, director of business development.

Our sales leaders have expanded beyond offering simple spiffs to excite their teams. They’ve incorporated technology, leaderboards and competitions to bring out the very best in our employees.

For example, every Thursday afternoon is dubbed “Thursday Throwdowns” and features fun challenges that add a little excitement.

Your sales floor is fueled by competition. With challenges, sales reps can challenge each other to head-to-head competitions based on key performance metrics, resulting in higher engagement and performance.

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