Call recording systems are a great tool for training, quality assurance, and legal purposes. Read on to find out 10 reasons how they can benefit your sales team.
10 Reasons Why You Need A Call Recording System For Your Sales Team
Improve Sales Training
Listening back to calls is an essential training and coaching tool. Sales managers can utilize various tech tools for training. But one of the simplest, yet effective, training methods is to listen to sales call recordings.
Even experienced reps can get good insight. In the sales world, you should always be able to teach an old dog new tricks.
As a sales team manager, select a few examples of the best sales calls, encompassing customer service, and locate them in a central file for all staff to listen to and refer to at any time.
Using a tagging system for each call recording will enable staff to search for specific calls and locate an instructive call example that matches their need.
No onboarding process should be complete without new sales team members listening to a variety of model sales calls to learn and practice from. Scripts or call monologues can be used alongside calls.
Tackle Technical Issues
Addressing stumbling blocks at the outset, for example, new technical information, which is difficult for sales reps to explain to clients, can be tackled easily by listening back to calls.
It’s important to correct mistakes or identify skill gaps. Addressing stumbling blocks and overcoming issues lead to better sales calls and further revenue.
Not all training has to be about pointing out the negatives. Take the time to recognize which calls went well and pinpoint examples for future calls.
Is there an established sales rep in your team who closes deals consistently. If so, take the time to listen to their calls and find out what methods or phrases they use.
As a sales manager, ensure you motivate your team; one way you could do this is to offer an incentive for the best sales call each month. Shine the spotlight on the excellent work that your sales team is doing.
It’s often demotivating if the same person is recognized all the time, but choosing the right call subjectively can inspire some healthy competition. You may want to consider a call that achieved a killer customer satisfaction score or a prickly prospect that got turned around.
Complaints and Dispute Mediation
Call recording systems can be useful when resolving customer complaints. Having a log of who said what, that can be recorded and communicated with clients as to what went wrong, if indeed something did, and to put the dispute right.
Team performance is measured in a variety of ways. Call recording systems can expose performance metrics and improve your team’s inside sales skills.
Not all ‘sales’ teams are measured solely on how much revenue they make for the business. In a competitive market, which is easily influenced by the internet, customer satisfaction is key to success. Call recording systems can be a useful tool to help build long-lasting relationships with your customers. You might, for example, want to remind yourself what your clients talked to you about in the last call you had with them.
Compliance and Regulation
Call recordings can be used to determine if industry regulations are being adhered to. This could include legal disclaimers, disclosures, advice restrictions, or breaching data protection regulations.
Maintenance, Quality, and Scale
Sales calls are mission-critical, and you need a platform that can deliver the best call quality in the industry. Having a quality system ensures organizations connect better with their customers.
Having an interconnecting CRM system allows sales managers to see real-time performance and activity.
XANT built a platform to maintain direct carrier routes across the globe, allowing them to offer superior support and resolution time for any call quality degradation that occurs.
If your organization is emerging or you’re searching the market for a new telephone infrastructure, think big and allow your business to grow into an established and professional set up.
The XANT telephony platform processes billions of calls and connects nearly one million daily calls across 21 global points of presence.
Spend time to listen to your own calls or, as a sales manager, review a sample of your reps’ calls. The payoff that you get is worth spending the extra time and effort.
Without listening to sales calls, you’ll be missing out on an excellent opportunity to correct mistakes, overcome hurdles, sell better, improve methods, and recognize what works well in your team.
Learn more about our PowerDialer and get started with your own call recording system today.
How have you used a call recording system effectively for your business? Share them with us in the comments section below.