How to Personalize the Buyer Experience with Sales and Marketing

The three biggest names in marketing, inside sales, and sales intelligence are combining for what they hope to be the world’s largest B2B webinar event.

On Thursday, April 25 at Noon Pacific / 3:00 p.m. Eastern, Ralf VonSosen, Head of Marketing for LinkedIn Sales Solution, Ken Krogue, President and co-founder of XANT, and Mark Roberge, SVP of Sales and Services at HubSpot, will be discussing best practices in attracting the right buyer for your product.

According to HubSpot, “66 percent of customers say that relevant communication from sales and marketing plays a critical role in choosing a solution provider.” That’s why both sales and marketing (smarketing) must work together to create targeted messages to attract the correct buyer.

Register for the Webinar:

[Webinar]: Personalize the Buyer Experience with Sales and Marketing

In this webinar, you’ll find out how to:

  • Attract the correct buyer for your product and better target your messaging
  • Align marketing and sales teams to optimize performance
  • Engage effectively with potential buyers throughout the sales process

In addition to this webinar, XANT offers sales webinars focusing on a variety of topics relating to the inside sales and lead generation industries. To access these webinars, visit the XANT webinars page at

You also may be interested in reading our joint eBook with HubSpot, “HubSpot and XANT Secrets Revealed.”

HubSpot InsideSales eBook

Free eBook: Secrets Revealed – Master Tactics for Exponential Growth and the Secrets of Contact Ratios

Gain access to XANT and HubSpot best practices from industry experts Ken Krogue and Mark Roberge.

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