The Importance of Stories in Sales w/James O’Gara @StoryDimensions

Many sales people find themselves on an island. They run their business with little support and little interference from the corporate office. This can be a good thing and a bad thing. The good thing is that sales reps are empowered to do what they need for their territories but the bad thing is, they often overlook critical elements that would make their lives a lot easier. One of those things is the power of story telling, especially from the eyes of customers. Stories help prospects see how transformational products and services can help change their lives and when these stories are told from real people who experience real results, the impact can be lasting. Sadly, most organizations don’t see this and most sales reps can’t do it on their own. Great customer stories therefore never get shared and never are fully utilized. In this episode, James O’Gara, CEO and Founder of OnMessage and StoryDimensions, talks about the importance of stories and how organizations should start thinking about building and sharing important customer stories.

In This Episode You’ll Learn:

  • How to build impact stories
  • The power of stories and why your organization should care
  • The importance of sharing stories so sales reps can be successful

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