Posts Tagged ‘account based sales’
Next Era Selling: Key Strategies to Make Your Business Unstoppable
In this emerging era of virtual selling, you can pursue strategies that previously would have been cost prohibitive. You can open up markets that would have proved elusive. You can run experiments that would have been expensive or difficult to run. All this is according to the best-selling book, Next Era Selling, co-authored by…
Read MoreIs Account-Based Sales Right for You? 5 Handy Criteria
At a high-growth tech company, the sales development leader told me, “We’re going all in on account-based sales. We’ve gotten rid of our inbound sales development team and we’re moving completely to named accounts.” I was perfectly fine with that, but I wanted to know why they had decided to change their sales strategy. So…
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