Justin Jarus of Informatica shares how to improve the sales process using reporting and analytics. In this article: Justin Jarus: Principal Sales Operations Analyst from Informatica Passion for Data Analytics Reporting and Analytics How To Set Up Metrics for Data Reporting: Determine Your KPIs Paralysis by Analysis What You’re Doing Wrong In Reporting Importance of…

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Cloud-based hosted CRM and sales force automation (SFA) systems live fairly far downstream in the actual customer buying cycle. Beginning with broad-level marketing and demand generation, there are a number of elements that can now be added to a CRM or SFA that provide real results in leading customers down the buying cycle. Demand Generation…

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