Interviewing people for a job is a difficult task.  There are dozens of different styles and approaches to performing interviews.  Some interviewers ask ‘skill’ questions; others ask ‘problems solving’ riddles.  Still, others look into background and weaknesses.  I don’t think that there is a correct or incorrect method; an interview style is a reflection of the interviewer, and…

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(Louie Bernstein is Chief Sales Officer (CSO) for Izenda, an XANT client, a serial entrepreneur, and a consummate, award winning salesman. This is the first article of a three-part series.) In every company – and in particular every small company – everyone’s in sales. If anyone in your company has contact with the buying public, then they’re in…

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