Posts Tagged ‘SaaS churn’
SaaS Churn Secrets: Beware the Non-Complainers
What’s the dirty little secret of SaaS churn? Just look at this chart, from “Market-Based Management” by Roger J. Best, and it will jump out at you like a skeleton at a haunted house. It seems a little counterintuitive, but the data show that dissatisfied customers who never complain are much more likely to bolt…
Read More