Posts Tagged ‘Sales Best Practices’
Aligning Lead Management and Sales Management
Stumbled across this blog entry recently on Glance Networks, and having done exactly what Tom Scontras is talking about for three or four years now, I related completely.
He nails #4 on the head—it’s a constant game in both sales and marketing to not outsmart ourselves. Don’t toss away something that works pretty well in hope of chasing the “home run” without really, really researching it out first.
We’ve wasted a lot of dollars over the years because we forgot to split test everything. When it comes to your lead generation efforts, don’t make decisions based on your gut . . . .
Read More4 Quick Tips for Creating a Good B2B Marketing Email
A few months ago, I talked a little bit about the question, “Is leaving a voice message an effective marketing or sales strategy?”
Obviously the answer is yes, it’s very effective, especially when it’s combined with other modes of contact—email, calling, faxing.
I wanted to follow-up those tips with another small set for creating good B2B marketing and sales emails . . . .
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