Posts Tagged ‘sales forecasting’
How Marketo Tamed the Sales Data Beast
Marketo, the marketing automation juggernaut, is one of the fastest-growing SaaS companies in the world, winning more than 3,300 customers in 36 countries in just eight years. Its rapid growth, however, soon outpaced the company’s ability to efficiently analyze sales data, deeply understand the status of deals, and project accurate revenue forecasts. Sales leaders struggled…
Read More3 Deadly Sales Forecasting Mistakes (And How to Avoid Them)
In many organizations, sales forecasting is almost a completely manual process run on spreadsheets. That means the sales leader has to chase down individual reps for information, manually merge all the data, and painstakingly validate it. No matter how hard you try to maintain accurate forecasts, your spreadsheets are likely to contain errors. Credible research…
Read MoreXANT Acquires C9 to Optimize Entire Sales Funnel
In late May, XANT acquired C9, a company that helps sales teams improve pipeline visibility and forecasting accuracy through predictive analytics. By joining forces with C9, XANT extends its reach across the entire sales organization (providing innovative technologies for both inside and outside sales teams) and allows the company to apply predictive and prescriptive analytics…
Read MoreAnalytics, CRM, and “Sales Prevention”
Ran into a great blog by Bob Apollo (@bobapollo on Twitter) on the Inflexion-Point Blog this morning that really got my wheels turning, entitled “Is your CRM system a sales prevention system?” Since one of my company’s biggest products is a lead management CRM, I was intrigued by Bob’s five “danger signs” that a company’s…
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