As a football coach for a city league team of 13-year-olds, I came across a very interesting statistic over the weekend. Want to know what the difference between success and failure in the NFL? It’s one yard. It’s the difference between having a 2nd down and 5, versus 2nd down and 6. An NFL offense…

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The Power of Thought and attitude in salesWhen that guy on the freeway nearly ran you into the median the other day (or maybe it was this morning)—were you angry or matter-of-fact about the situation?

Were you screaming obscenities, or was it a more pragmatic, “Hmm, it’s too bad that he’s driving dangerously; I really wonder why he’d put himself at risk like that”?

When it rains does it depress, or captivate you?

When a prospect doesn’t show up to an appointment, is it because they’re an idiot, or because they’re a business professional with exceptional demands on their time, who needs and deserves your best work, your best effort to help them?

The answer is, of course, it’s a choice. Your choice . . . .

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Seth Godin is a pretty smart guy. I own several of his books, and I typically enjoy reading his blog to get interesting snippets of marketing conversation.

His posts are usually short and aren’t always earth shattering, but they always have a clear underlying message, and they almost always get me thinking.

Today’s blog entry was no different, but I wanted to add a small corollary to his post.

As he has stated on many, many other occasions, Seth’s message was once again that the company that “wins the battle” is the one that creates new and unique ways to interact his/her vendors and customers, the one who doesn’t act like a “faceless factory.”

Here’s my addendum: You need to be a “faceless factory” before you can be anything else.

Let me explain what I mean . . . .

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