What’s All This Talk About Account-Based Sales?

There is a lot of buzz in  sales around this idea of account-based sales. I’m not sure most people know what that means or what that is.  The funny thing is, account-based sales isn’t new it’s old. Most people know it as value selling which is something that most tenured sales people have done for years. Account-based sales is a personalized sales model where sales reps focus more on target accounts than on a spray and pray model of sales. The question is, who is an account-based sales right for and how do you start?

In This Episode You’ll Learn:

  • What is account-based sales
  • Who should be doing account-based sales
  • How should you start thinking about running an account-based sales program

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