SILICON SLOPES, Utah–(BUSINESS WIRE)–XANT, the only AI Sales Platform powered by Collective Intelligence, today announced strong momentum among enterprise clients in the first half of 2019. The company added new businesses and expanded existing relationships with leading enterprises including American Express, Pure Storage, VMware, and Groupon. This customer adoption helped fuel over 152% year-over-year revenue growth of its flagship Playbooks solution with 287% growth in sales user interactions indicating heightened appetite among the largest enterprise companies in the world to drive revenue from lead to renewal.
According to CSO Insights’ 2018-2019 Sales Performance Report, sales quota attainment is at about 54 percent, down from 63 percent in 2014, and win rates have stagnated at around 47 percent, with sellers closing less than half of what they forecast to close. Thus, enterprises are seeking solutions that provide greater visibility and prioritization of revenue-generating activities. Research from Accenture shows that 76 percent of executives at large companies with at least $500 million in annual revenue are targeting higher sales growth with machine learning and AI. These enterprise businesses are rapidly turning to advanced technology to improve sales effectiveness through data-driven insights that help them close more pipeline.
“With the significant adoption of our solutions in the first half of this year, our customers have shown confidence in our ability to innovate and deliver value to their revenue teams,” said Chris Harrington, CEO of XANT. “The pressing challenge enterprises face today is how do you create an insight-driven effective sales approach while efficiently managing the scale and scope of your large sales organization? By leveraging the power of our Collective Intelligence data asset, our enterprise customers are unleashing predictive and prescriptive buyer insights directly into their sales cadences, driving sales effectiveness and boosting revenues. We’re proud and honored that so many large organizations are relying on XANT to impact their revenue growth.”
“The Playbooks solution has had a direct correlation to the increase and volume of closed contracts we’ve experienced per sales representative each month,” said Mark Brodahl, Vice President of North America, Sales and Sales Operations at Groupon. “It has enabled our hundreds of reps to engage with decision makers far more effectively each and every day.”
This momentum within enterprise customers comes on the heels of additional key announcements from XANT. Last month, the company named Harrington as its new CEO and John Markovich as CFO. XANT also recently closed its 2019 fiscal year having reached new milestones across the business, including growth of its Collective Intelligence data that now includes over 75 million companies with more than 180 million individual buyer profiles captured from nearly 10 billion individual sales interactions. The core of the company’s growth, and critical to the enterprise customer adoption, is driven by the success of Playbooks — an industry-exclusive AI-based sales prospect and prioritization solution powered by Collective Intelligence.