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Lead Response Management


The Big Opportunity Media and Content Companies Are Missing


The Big Opportunity Media and Content Companies Are Missing

You would have thought media and publishing companies were now well practiced in change.  With the digital disruption of the sector, the loss of core audiences and the fundamental need to transform outdated business models, adaptation should now be a core competency. However, it appears the media industry has failed to keep pace with another […]

How an Empty iPad Box Can Close Your Highest Margin Sales Leads


Send prospects an empty iPad box as part of a mailing campaign.  Leave a note in the box that says, “We know your time is super valuable, but if you’d be willing to come have a conversation with us to solve XYZ problem that you already have, we’ll hand you the iPad that was in […]

Cold Calling Tactics for Inside Sales Reps from the Salesforce User Group


The Salesforce Users Group met in the new Adobe building in Lehi, Utah. During the meeting a lot of information was discussed and traded among Salesforce users. One of those things was the secret to turning a 30 second conversation into 3 minutes. Brandt Page, from Launch Leads, shared how to turn a blow off […]

Power Dialer Proves Natural Selection Right


Technology is speeding ahead at a break neck speed and all too often we forget to look behind and see the ground we’ve covered. The dialer is one of those technological advances, and a subtle one that’s been ignored. The infamous predictive dialer was one of the early dialers around (and sadly still in use) […]

The Seven Rules of Cold Calling


When it comes to cold calling there are certain rules that should always be followed. Many of these rules came into existence due to the Lead Response Management Research Study, a breakthrough report that changed the industry. How quickly you call someone back should be a no brainer, but unfortunately this isn’t always the case. […]

Inside Sales Reps – 6 Content Pieces Essential for Lead Generation


Have you been struggling with bringing generated leads further down the sales funnel? If you’re wondering what type of content will attract and feed top of funnel leads, we’ve got the list for you. Here are six different types of content, in no particular order, to help bring your prospects further down the funnel and […]

The 6 Principles of Customer Service


In a recent blog we discussed what it means to keep a customer’s loyalty . But how do you do that? There are some things as sales professionals that we can do to increase customer satisfaction. When it comes to customer service, there are certain principles that need to be followed when working with clients. […]

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