Ken Krogue, President and co-founder of XANT, recently interviewed Mark Roberge, Senior Vice President of Sales and Services at HubSpot, in anticipation of the join webinar they will be hosting together on January 10, 2013 (register here).
In the latest Forbes.com article, Ken gathers HubSpot’s 11 secrets of how to generate quality leads.
HubSpot’s 11 Secrets That Help Generate More Leads Than Even Salesforce.com:
1. You need both quality and quantity of content
2. You must build a content production engine
3. From a ‘thought committee’
4. Use keywords and issues to focus your topics
5. Invest in social authority and popularity
6. Convert web traffic to leads with calls to action
7. Put a compelling call to action after every blog article
8. Use multiple calls to action
9. Personalize for great results in 2013
10. Have a secret weapon like MarkeingGrader.com (formerly WebsiteGrader.com)
11. Build buyers ‘personas’ to target your audience better
Read the full article on Ken Krogue’s Forbes column here:
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