Every year, Trish Bertuzzi and her firm, The Bridge Group, Inc., continue their research study “Lead Generation: Metrics and Compensation Report for B2B Technology Companies.” This study provides incredible insights into the inside sales industry.
This year, 197 B2B companies answered questions about key metrics that lead to the success in inside sales. Half of the companies said they were software companies and a third of those claimed to be SaaS companies.
The study examined many different metrics, including the average job experience and pay in the past year in comparison to the years previous to it. Another interesting insight the study shed light on was the results of using dialer software and lead research.
You can read more about this groundbreaking study in my latest Forbes.com article:
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You can also read the full announcement of the research report on the XANT press page.
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