Posts Tagged ‘Marketing’
Why Most Training Programs Don’t Stick w/Shari Levitin @Levitin Group
You can’t replace in the human in selling, it’s just not possible. Authenticity goes a long way and it just can’t be faked. In this episode, Shari Levitin, founder of the Levitin Group, discusses the human interaction and how important it is in training and coaching. Links and Resources Mentioned in This Episode: AI System…
Read MoreHow to Handle Change in Your Organization w/Katherine Andruha @Apttus
Every organization changes but not every organization handles change the right way. Kat Andruha is the director of sales development at Apttus and she’s experienced her share of change. In her own words, Kat takes us through lessons learned and ways she’s found to successfully manage changing in the organization you’re in. Links and Resources…
Read MoreWhy Data Quality Matters in Sales w/Noah Spirakus @Prospectify
According to industry standards, data decay inside your CRM can be 30-70% annually. This can paralyze revenue and add hours of research to your sales team’s week. Noah Spirakus at Prospectify is here to discuss the broader impact and solutions of this pervasive problem. Prospectify is the only solution that detects decayed CRM contacts and…
Read MoreWinning with Structure, Systems, and People w/Jake Reni @Adobe
Life is short so why not learn from the experts. Jake Reni, is a master when it comes to helping companies, including Adobe, think through a strategic go-to-market approach for building an optimizing sales and sales development teams. In this episode, Jake and I debate and discuss some of the trends and debates around…
Read MoreProspecting Like the Pros
Carrie runs a multi-million dollar business by outsourcing prospecting work for companies. When it comes to prospecting strategies Carries knows all the tricks of the trades and when you talk to her you get it straight – no B.S. In this episode, Carrie talks about sales development trends, puts to rest the cold calling debate,…
Read MoreHow to Hire the Leader at the Right Time w/Doug Landis @Emergence Capital
It’s never easy to find the right leader. What complicates it even more is where companies are at in their revenue journey. Different types of leaders excel at different times. Sometimes you need tactical leaders other times you need leaders who can close big deals or operationally get things in order. In this episode,…
Read MoreMillennials Are Causing a Sales Revolution
I’m a millennial and I’m proud of it. If you haven’t noticed there are a lot of “me” out there. According to Nielsen, Millennials now make up ¼ of the US population with a total of 77 million and we’re starting to take over the workforce as well (35% of the workforce by 2020[1]). We’re here to stay,…
Read MoreHow Good Is Your Elevator Pitch? Vote On Your Favorite from Dreamforce
Vote on your favorite pitch from Dreamforce here Dreamforce is over. Thankfully. What stood out the most from the show? 1) I met with more than 100 people who didn’t have a badge for the show because they said, “the real business is done outside of the expo.” 2) How DIFFERENT everybody’s pitches were walking…
Read MoreAI-Powered Sales w/Dave Boyce @XANT
Artificial Intelligence is having an impact on sales productivity and it’s here to stay. Still, few people know what AI is or how it works. In this episode of the Playmakers Podcast, Dave Boyce, Chief Strategy Officer at XANT discusses what leaders need to know about AI and how they can get started without going…
Read MoreEverything You Need to Know About Using Direct Mail in Sales
The research is in and it’s powerful. XANT Labs recently finished a first of its kind study on direct mailers. A direct mailer is a physical item (note, gifts, etc) mailed to a prospect or customer to initiate a conversation or build a relationship. Direct mailers are simply another form of communication. Most people know…
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