Posts Tagged ‘Study’
Ken Krogue Featured in the Harvard Business Review for Groundbreaking Study on End-of-Quarter Sales Strategies
Ken Krogue, founder and president of XANT, was recently featured in the Harvard Business Review. The article featured a ground-breaking research study by InsideSales Labs, the research and best practice arm of XANT. The study highlights the constant struggle between when is optimal for the seller to have the prospect purchase (the optimal selling window)…
Read MoreForbes.com – Inside Sales Jobs and Career Demand Up 54%
Every year, Trish Bertuzzi and her firm, The Bridge Group, Inc., continue their research study “Lead Generation: Metrics and Compensation Report for B2B Technology Companies.” This study provides incredible insights into the inside sales industry. This year, 197 B2B companies answered questions about key metrics that lead to the success in inside sales. Half of…
Read MoreInside Sales Professionals: How Far has the Modern Marketer Come? – B2B Magazine Asks
In the March 4, 2013 edition of BtoB, the magazine for marketing strategists, the question was raised by Eloqua Inc., a marketing automation company and customers of XANT, if marketers were at the level of what they perceived as the “modern marketer”. The results were surprising. The study, “Defining the Modern Marketer: From Ideal to…
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