– One Critical Marketing Rule Steve Jobs and Marc Benioff Taught Us

One of the most important things I’ve learned in business when marketing a product is, “Divert a river. Don’t dig a well.”

This principle is what I based my most recent article on on. In business, if you’re able to find existing need, tap into it and shape it, you will spend less, save time and yield larger ROI.

Find need. Don’t try to create it.

This is something that Steve Jobs of Apple and Marc Benioff of Salesforce taught us.

Take a moment and read my latest column, here:

1 Critical Marketing Rule Steve Jobs and Marc Benioff Taught Us, and Google Helps Us Apply for Free

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