This principle is what I based my most recent article on Forbes.com on. In business, if you’re able to find existing need, tap into it and shape it, you will spend less, save time and yield larger ROI.
Find need. Don’t try to create it.
This is something that Steve Jobs of Apple and Marc Benioff of Salesforce taught us.
Take a moment and read my latest Forbes.com column, here:
As always, take a moment and share this with other entrepreneurs and marketers you may know that could benefit from the ideas presented in this article. Additionally, log on to Forbes.com and submit a comment of your own thoughts. The easiest way to share this article is to click on the large link above and share it through the social icons on the left side of the page.
If you have a topic in mind that you would like me to address on Forbes.com, email me at kk (at) www.insidesales.com.
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