Every company has been in this situation at one time or other: struggling to stay out of the red and maintain profitability. Perhaps some of the most intense brainstorming meetings take place at times like these.
Ken Krogue found himself in that situation back in 1992 when working as the Marketing Director for Infobases, Inc. In Ken’s recent Forbes.com article, he shares his experience of learning the most important business lesson he’s ever learned in his life: honesty, ethics, and character go a long way in growing a business.
Read the full article on Ken Krogue’s Forbes column here:
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