Posts by Mary Elizabeth Hammond
Rethinking Sales Tech Trends
“Innovation distinguishes between a leader and a follower.” – Steve Jobs Technology has taken an enormous leap forward in the past year. Advances in cloud, artificial intelligence (AI), and machine learning (ML) that were expected to arrive in a decade emerged in one year. Embracing innovative tech is what will distinguish the leaders in sales…
Read MoreWhy You Need to Attend NEXT 2021
Our customer conference—NEXT 2021 is just around the corner and we think you should be there. NEXT is a free 2-day virtual event designed to give your sales team practical insights to succeed in 2021, and a vision for where the market is going. NEXT isn’t just any virtual conference. We’ve spent months curating content,…
Read MoreWhy Your Sales Process Sucks
Part of sales is thinking about your pipeline, your process, and how you can optimize or improve it. Qualifying more leads and closing more deals requires you to assess the black holes in your process, where it breaks down how it creates friction with customers. If you notice that buyers aren’t responding to your emails…
Read MoreXANT Earns Spot on G2’s Best Software Products for 2020
SILICON SLOPES, Utah, Feb. 9, 2021 /PRNewswire/ — G2’s Best Software Awards were announced yesterday and XANT received recognition in several notable categories, including Top 100 Software Products, according to user reviews. These awards recognize the best software companies based on data collected from over 1M authentic, verified customer reviews written and published between January 1, 2020 to December 31, 2020. “Through this truly…
Read More10 Ways to Generate More Sales on LinkedIn in 2021
LinkedIn and social selling give sales reps powerful tools to learn about their prospects and communicate with them. Many reps aren’t using the platform to its full potential and feel stuck with sharing canned, impersonal messages that are promptly ignored. Build real, meaningful relationships with valuable content and use the many tools at your disposal…
Read MoreThe Playbooks Guide for Customer Success Managers
The handoff of the customer from sales to CSMs should be smooth and offer the same level of care and attention they’ve come to expect from your organization. CSMs are in charge of keeping customers successful and happy—they’re the key to retention. But when CSMs are overloaded with accounts, it’s easy to get bogged down…
Read MoreSales Automation is Your Strategic Advantage
Cold calling and email spamming, or the famous spray and pray method, is not an effective way to spend your time or to reach your customers. Unfortunately, sales automation has become synonymous with spam, and some organizations might find their emails end up in their customers’ trash folders or even perpetually suppressed and never delivered…
Read More3 Keys to Keep Your Virtual Sales Team Connected
Building a successful and unified sales team requires a lot of work and can be tough even in the best circumstances. Trying to do it virtually is a whole different ball game—it means you need to rethink how your team can be unified when spread across different work environments. As part of the XANT Sales…
Read MoreEstablishing Meaningful Connections in a Remote World
In 2020, everything has gone digital. We shop for groceries on Instacart, we meet with co-workers over Zoom, we get our travel fix on Instagram, and then, of course, there’s Amazon. 2020 has pushed the notion of digital transformations from a rising trend to a necessity. These shifts were already in motion, though; the pandemic…
Read MoreWhat’s Happening to Your MQLs?
The most effective revenue organizations have marketing and sales teams that work together. But these two functions are too often siloed—marketing drives MQLs but they fall through the cracks and don’t make it to sales, or sales doesn’t follow up on marketing’s hard-earned leads. Most often, it’s a little bit of both. So, what does…
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