XANT Reveals the Fastest Dreamforce Lead Response Times Ever
Every year, XANT releases its Annual Lead Response Report, based on ResponseAudits of Dreamforce attendees and sponsors.
This year’s results revealed improvements in lead response times and persistency, although most companies are still falling well short of established best practices.
What is a ResponseAudit?
The XANT ResponseAudit determines how well an organization follows up on inbound web leads.
The ResponseAudit records an organization’s average response time and how many times reps call a lead before giving up.
Organizational performance in these areas can make or break a business.
Lead response best practices
In 2007, Dr. James Oldroyd published the Lead Response Management Study, which showed how little time sales reps have to respond before leads turn “cold.”
The study revealed that if a lead is called within five minutes versus 30 minutes after it’s submitted, that lead is 100 times more likely to be contacted and 21 times more likely to enter the sales cycle.
Furthermore, the study demonstrated that reps have a 90 percent chance of contacting a prospect if they call between 6 and 12 times.
Dreamforce 2015
Among Dreamforce 2015 participants, the average response time was 37 hours and 25 minutes. In terms of persistency, the average number of call attempts was 2.8.
While both of these results are far from ideal, they represent an improvement over previous years.
At Dreamforce 2014, the average response time was much longer at 61 hours and 1 minute. There were also fewer contact attempts with an average of 2.2.
The Top 100
It’s time to reveal this year’s winners: the 100 fastest-responding organizations.
Want to know if you made the cut or see how you compare to the best?
Check out the results below:
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*Dreamforce 2015 sponsor
To request a ResponseAudit for your organization, sign up today.
Get a Free Lead ResponseAudit
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