ORLANDO, Fla. — Oct. 8, 2014 – XANT CEO Dave Elkington will reveal how companies are using innovative predictive analytics technology to prescribe sales activities and accelerate revenue growth during his presentation at the Gartner Symposium/ITxpo 2014 in Orlando, Fla., on Thursday, Oct. 9.
Elkington will discuss the growing trend of prescriptive selling based on insights provided by predictive analytics, which has already transformed the nature of politics, consumer credit, fraud detection and healthcare.
“We’ve seen companies like DoubleDutch leverage prescriptive selling informed by predictive analytics to increase their contact rates and triple sales in 18 months,” Elkington said. “Big data and machine-learning algorithms represent the next generation of sales technology. The smartest sales leaders are already embracing these breakthroughs with amazing results.”
Elkington will deliver his presentation, “The Science of Selling – Powering Sales Growth with Predictive Analytics,” at 10:30 a.m. Thursday at the Gartner Symposium, where the world’s leading CIOs and senior IT executives gather to learn how to succeed in the new digital business world.
“Technology is taking on a larger role in driving business outcomes and accelerating revenue growth,” Elkington said. “The Gartner Symposium is a great opportunity for the brightest minds to come together to determine ways IT can help sales teams drive revenue.”
About Dave Elkington
Dave Elkington has a rich background in technology, venture capital and corporate development. He has been active in the evolution and definition of the inside sales industry and speaks regularly. Elkington has co-authored articles that have appeared in Harvard Business Review, Kellogg School of Management, Forbes and other academic and industry publications.
About XANT, Inc.
XANT offers cloud-based sales acceleration technology, harnessing the power of more than 10 billion sales interactions using Neuralytics in the industry’s first comprehensive sales acceleration platform. Through its breakthrough technology, the platform creates high-performance sales teams by offering communications for immediate response, gamification for sales motivation, data visualization for an immersive experience with sales data, and predictive analytics for lead prioritization, hiring and more. XANT has received numerous accolades for its revolutionary technology in the Sales Acceleration industry, including recognition as the SaaS provider of the year by The American Association of Inside Sales Professionals (AA-ISP), inclusion in the fastest growing companies by both Inc. and Deloitte and currently ranks No. 5 in the nation for jobs created in the software industry by Inc. The company has been issued 11 U.S. patents and has 13 patents pending. XANT enterprise customers include Microsoft, Groupon, Marketo and more. To try the technology, visit XANT.