SAN FRANCISCO, DREAMFORCE 2012, Sept. 18, 2012 – XANT, Inc., the leading cloud-based provider of sales automation and analytics for inside sales professionals, today announced the launch of PowerText™, adding text messaging as a communication tool to its PowerSuite™ sales automation and predictive analytics platform. PowerText is an SMS toolset easily accessible within the Salesforce CRM interface and extends tracking and reporting capabilities on a sales rep’s contact effort with texting. XANT released PowerText at their VIP press event Monday at the W San Francisco and will be demonstrating it at booth #322 during Dreamforce Sept. 18-21. PowerText automatically delivers, captures and logs an initial sent text message and its response. Sales professionals can then use the captured interactions to report on their sales progress through Salesforce and to easily use text messaging as a sales communication tool. Additionally, PowerText data will enhance the XANT predictive analytics platform, identifying and facilitating optimal communication and sales strategies. “Success in sales comes with understanding and addressing the nuances of your target prospects and customers,” explained David Elkington, CEO and founder of XANT. “Today that extends to their communication medium of choice: phone, fax, voicemail, email, Twitter, Google+, Facebook, or text messaging through the mobile network. What’s next? The ability to use predictive analytics to optimize the communication medium to the individual prospect and their preferences.” Like PowerSocial™ (also released at Dreamforce 2012), inside sales reps can use PowerText SMS messaging as a reminder prior to a meeting for both the prospect and sales rep, a follow-up to a meeting, an alert medium for communicating a new product, or as a way to get an immediate message to a person who did not pick up on a call or may be in a meeting. For those who grew up with text messaging as a primary communication tool, this is often their preferred form of communication. To learn more about PowerText, or other XANT products, visit the XANT product page or contact a sales rep at (866) 683-8892.
About XANT, Inc.
Formed in 2004, XANT delivers a high velocity sales platform enabling inside sales representatives to respond to Internet generated leads in five minutes or less. The need for this rapid response was identified in research originally conducted by XANT, in conjunction with Dr. James Oldroyd. The PowerDialer platform, designed for business-to-business and high-end business-to-consumer sales environments, has been the most popular dialer app on the salesforce.com AppExchange for five years. XANT enterprise customers include ADP, BMC Software, Dell, Gannett Local, Inc. magazine, Marketo, ON24, Re/Max Cornerstone, Groupon and Seagate. To learn more, visit: www.www.insidesales.com.