December 2nd, 2010 – Provo, Utah– XANT today announced a new strategic direction for its marketing, sales, and product focus with a return to the company’s original logo to include the “.com” and the addition of the tagline “intelligent sales technology.”
“We are excited to position ourselves central to the emerging new area of predictive analytics and artificial intelligence or AI applications for sales professionals,” said David Elkington, CEO and Co-Founder of XANT. “Through our landmark research with Dr. James Oldroyd while at MIT and our recent relationship with the BYU Neural Network and Machine Learning Laboratory we plan to continue to push the envelope of sales and marketing productivity.”
XANT first became known by combining a power dialer and telephony tools within a hosted Customer Relationship Management (CRM) database to dramatically increase productivity in early 2004. XANT again pushed the innovation envelope by sponsoring lead response research through the Kellogg School of Management at Northwestern and by Dr. Oldroyd in 2007 that opened up the new field of immediate response to web-based leads to notably increase contact and qualification rates.
“We had no idea at the time that our presentation of the paper outlining our joint research at the MarketingSherpa Demand Summit in October, 2007 would spawn an entire industry around immediate and persistent response to leads,” mentions Ken Krogue, President and the other Co-Founder of XANT. “And now that we have seen the impact of our technology that calculates who and when to call to increase sales, we feel we have only scratched the surface of possibilities.”
XANT integrated its patent-pending immediate response and dynamic dialer initiatives into its flagship PowerDialer product immediately after the university research was published in 2007. Since then over 50,000 companies have downloaded or accessed its research and best practices to wring significantly increased value from their existing marketing spend.
XANT has also built a new ResponseAnalysis technology and service that allows a company to test its own lead response practices and benchmark them against industry peers, often seeing real-world productivity increases in the range of 3x to 7x.
For a complimentary ResponseAnalysis and custom Executive Briefing including recent research and best practices go to https://www.www.insidesales.com, or call 877-200-5698.
With the first dialer technology built especially for Business to Business (B2B) sales professionals, and embedded within several popular CRM solutions, XANT has become the de facto leader in productivity solutions for inside sales and outbound call centers targeting higher-end, more complex product sales.