Within the past few years, there has been a huge shift in the behavior that buyers have traditionally had. Less than 5 years ago, the majority of buyers weren’t as actively engaged on social media sites, and didn’t conduct as much independent research on products or services before purchasing. Instead, buyers relied on sales reps, referrals, trade shows, and…

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Does cold calling still work? That was the question that Derek Singleton, Managing Editor at Software Advice, asked when he brought together three of the industry leading professionals together to debate. To get to the heart of the debate, each of the dabate participants were asked the following three questions: Is cold calling still relevant…

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